5 Business Processes Where Automation Empowers Customer Experience

Customer experience is a top priority in your organization and you’ve been investigating how technology can help. You’re not prepared to take down all your existing systems to create something new, and you don’t want to implement a heavy complex iBPMS solution, nor do you want to buy a bunch of RPA solutions. You’ve heard that business process automation can help. And you’re right, it can.

Let’s look at five types of business processes where business process automation drives better customer experience:

Routing Processes

So, your customers and suppliers are communicating with you, but to facilitate and complete these communications, they must access numerous systems that each have unique roles and data. Heck, just to simply become a customer for most companies requires access to 10 or more systems! And if you’re team is going to help, they too have to delve into these various systems–which equates to time, money, and ultimately lost business.

The answer is to leverage routing processes and decision rules that will provide a single point of interaction for the customer – a web application, mobile app or customer portal – and route the request to and between the appropriate systems using defined business rules.

Facade Processes

Facade processes provide a layer of abstraction over the top of a number of systems to present a unified experience to the customer. The best example here is a customer portal. The portal is the customer’s go-to connection to everything they want to do with your company.

The customer has one log in to the portal and can get direct access to all the systems and data they need to work with you. The portal provides a consistent user experience and a familiar look and feel across systems that are under the portal, even though these systems don’t look the same, share the same security, or even have similar data structures. Oh, and by the way, your employees would appreciate something like this too!

Simplification Processes

Simplification processes are exactly that – processes that hide the complexity necessary to provide a service to customers. These processes integrate multiple systems in a middle layer that abstracts data and decisions from these systems, processes it, and provides results to customers in a simplified interface.

Coordination Processes

A coordination process helps ensure a business transaction that involves multiple systems is initiated and completed in either a sequential or parallel pattern. Essentially, you define the process, indicate what systems are contacted in what order, what information is passed into each system and what information is received (and decisions are made) from each system when an activity is performed. These are often processes that take place over an extended period of time and involve regular updates to customers.

Augmentation Processes

Often, customer facing process requires an employee to watch or react to data or queues from one or more business system when certain conditions are met. They will then, based on that output or condition, perform a process in one system, and then based on the output of that system, may need to perform another process in one or more additional systems.

Augmentation processes enable an overarching process to initiate a process in the first system and then using that output, trigger additional actions in other systems. In this case, the augmentation process automates the additional work required across other systems when necessary.

What Processes Support Your BPA Needs?

You may recognize one or more of these processes as critical to employ for your organization. The good news is Everteam can support all of these types of business process automation.

Interested in learning more? Feel free to reach out and chat.

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