L’Argus de la Presse Delivers Superior Market Intelligence with Everteam
L’Argus de la Presse provides business research services in Western Europe. With over 10,000 customers representing 30,000 brands, Paris-based l’Argus de la Presse supports client’s market intelligence and strategy efforts by delivering relevant, timely research on a subscription basis. Founded as a print news organization in the late 19th century, L’Argus dela Presse has adapted with changing times; it has transformed from a traditional news delivery organization to a research powerhouse with 450 employees and revenue over 40 million Euros per year.
Upon implementation of EverSuite Content Analytics with Natural Language Processing, l’Argus de la Presse was able to deliver smarter, better business intelligence to subscribers. For example, queries resulted in smaller, more targeted volumes of results (half the size of previous results) and their flow-through ratio increased by more than 15 points. Analysts and production teams get better results that they can review faster and more efficiently, thus decision making is timelier and based on better data.
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