L’Argus de la Presse Delivers Superior Market Intelligence with Everteam
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About l’Argus de la Presse
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L’Argus de la Presse provides business research services in Western Europe. With over 10,000 customers representing 30,000 brands, Paris-based l’Argus de la Presse supports client’s market intelligence and strategy efforts by delivering relevant, timely research on a subscription basis. Founded as a print news organization in the late 19th century, L’Argus dela Presse has adapted with changing times; it has transformed from a traditional news delivery organization to a research powerhouse with 450 employees and revenue over 40 million Euros per year.
The Business Challenge
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Since its founding L’Argus de la Presse has been a leading news, media, and research resource, leveraging its knowledge of the news industry to deliver high-quality business intelligence to subscribers.
Never content to rest on their laurels, and always cognizant of competition and advancing technology in a global marketplace, L’Argus de la Presse has strived to constantly improve research services and production tools for clients. Research need to be delivered faster, and the content needed to be better targeted, transcend international borders, and smarter about variations in language. Along with the results for subscribers, l’Argus de la Presse also sought to implement a more comprehensive content strategy within the organization that would also incorporate a semantic tool and a sophisticated search engine. L’Argus de la Presse reached out to Everteam in 2013.
The Everteam Solution
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Solutions consultants, information processing specialists, and architecture specialists worked with l’Argus de la Presse IT staff to implement and deploy EverSuite Enterprise Content Management (ECM) over 18 months. In workshops and one-on-one Everteam helped l’Argus de la Presse identify priorities and determine the best possible solution for the organization. A proof-of-concept was delivered in 2014, and the new system was fully deployed in 2015.
Along with the internal goals of better information organization and governance, EverSuite delivers superior content analytics with advanced natural language processing (NLP).
Everteam’s NLP technology gives l’Argus de la Presse everything they asked for and more. The complex queries of extensive databases of news and market information have became more liquid for the company and the client: there is less “noise” in results and less to read to identify relevant information. Searches that used to take days now take hours, and Everteam’s linguistic analysis offer smarter multilingual results that recognize and normalize appropriate term variations and multiple verb forms. Everteam’s content analytics module then indexes and clusters the results in a more natural and useful manner. Results delivered to the subscribers are better in every way.
Benefits
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Upon implementation of EverSuite Content Analytics with Natural Language Processing, l’Argus de la Presse was able to deliver smarter, better business intelligence to subscribers. For example, queries resulted in smaller, more targeted volumes of results (half the size of previous results) and their flow-through ratio increased by more than 15 points. Analysts and production teams get better results that they can review faster and more efficiently, thus decision making is timelier and based on better data.
Near Real-Time Results
With EverSuite ECM’s better, more targeted results, l’Argus de al Press can provide react to subscriber requests and deliver search results faster than ever.
Named Entity Extraction
Everteam NER locates and classifies defined elements of queries better and more consistently for a higher level of targeted, relevant results.
Multilingual Contextual Search
Everteam’s NLP doesn’t just search a word, it looks for appropriate variations of that word — in appropriate contexts — across multiple languages.
Disambiguation
Everteam’s NLP technology differentiates search results for search terms across languages, context, and usage. It understands not just what terms to search for but how those terms are used, and when a result isn’t valid.
Clustering
Everteam Content Analytics doesn’t just show a list of results, it groups them into relevant sets of results with smarter identification of relevance to the overall query.
Cost Reduction
everteam.analytics allowed l’Argus de la Presse to reduce costs, to gain time, and to be more competitive.
