BUSINESS IN THE AGE OF THE CUSTOMER
In today’s world, business transformation is digital transformation, and while technology may not be the principal driver of transformation, it plays a crucial role. This is why the CIO’s role in understanding and enabling business transformation is so critical.
Many enterprises are focusing on improvements in areas such as analytics and customer relationship management. These are key technologies for customer experience management. But there’s another focus that’s often left on the table – that of business process automation.